Every charity appeals to our better natures at Christmas. We wanted Make-a-Wish to beat the rush. So we launched their campaign in September because some children just can’t wait. We’re proud of all the work we do for this extraordinary charity. This campaign was directed by our very own Noel Byrne. And produced by his exceptional team. With thanks, as ever to Kevin at Avondale. It’s striking a massive chord with everyone. We couldn’t wish for more.