Skittles is one of the most iconic, ironic and fun-loving brands on earth. A big part of the brand philosophy is embracing life flaws and all. The flaw of the Irish summer is rain. So in summer 2017, we replaced rain with Skittles – with a 360º activation pouring down on stores, streets and social.
In Ireland we take our pubs a little bit for granted. We look enviously at the cafés of Vienna or the tapas bars of Madrid, and forget that we’ve got a cultural phenomenon to rival them on every street of every town in Ireland. More than anything, pubs are about people, and the chats that ensue after a pint or two. If those pints could talk...
When our friends at the Irish Blood Transfusion Service asked us to create an ad campaign to start a movement, we suggested trying it the other way round. So we went to Skerries, asked seven existing donors to recruit new donors, and turned the movement they initiated into a campaign of seven web films. The data point we used to incite behaviour change was simple: 1 in 4 people will need a donation in their lifetime. But only 3% of people donate. Already, change is happening.
2017. No FIFA World Cup Finals. No UEFA Euro Finals. Not such a great year for football fans. Wrong! Because right across Europe our SNICKERS promotion is bringing football fans together for something they can really cheer about: the chance to play like and meet the greatest player of them all: Pelé. Every aspect of this activation was created here in Dublin, from concept, to POS, to social assets. #PLAYLIKEPELE
In April 2014 the lives of the Treacy family were torn apart by the decisions and actions of a drunk driver. To capture the shockwaves that such a moment continues to impose, not just on the Treacys but on an extraordinary number of lives beyond the family, we created some 26 different pieces of film. Please watch them, please share them – and please do whatever you can to stop drink driving.
A few months back, we helped our friends at the IRFU to launch Ireland’s bid for Rugby World Cup 2023, with a call to arms that's still tingling Irish spines the world over. Now it’s business time, with a series of films proving beyond doubt that we can host just as epically as we can boast. Here, four famous Irish stadiums get the spotlight.
For the first time, there are more people in Ireland who have quit smoking than there are active smokers. It’s a moment worth celebrating, and that’s exactly what we’ve done with this latest Quit campaign for HSE. Real Irish people who have kicked the habit mouth the (incredibly apt) words of “I Will Survive”. Motivation never sounded so good.
It’s the stuff that art director dreams are made of. “We’re screening Ireland’s three favourite cult movies in Smock Alley. Make us some posters that fans will want to steal.” In the tradition of über-fansites like last exit to nowhere, we went a bit meta, and made a bunch of posters (and gifs) for fictional things inside the movies. Virgin Media’s Full Stream @ Smock Alley was sold out. Posters were stolen. The End.
Newsflash: it rains in Ireland. Often, and a lot. That’ll set alarm bells ringing for the nutritionists amongst you, but fear not: Avonmore Supermilk is here. Super, because just one glass of it hits you up with your daily fix of sunshine vitamin D. So the rain, hail, sleet and snow needn’t dampen your spirits.
In 2016 we picked up Ireland’s only International Gold Shark, for RSA. For the second year straight. Plus we added six more – for RSA, HSA, Guinness & Simon. And this year’s big catch – Irish Agency of the Year. Our friends in BBDO NY picked up International Agency of the Year, and BBDO picked up Network of the Year. Sharknado!