Watching the box ain’t what it used to be. These days TV entertainment is not a fixture so much as a flow – an infinity of content that springs from all kinds of sources and gets consumed on all kinds of devices. It takes scorchingly fast broadband to keep that flow fast and smooth, and that’s what makes Virgin TV the best around.
Debt can rapidly overcome people. In recent years it’s done so on an unprecedented scale. It’s a lonely and suffocating experience. The Insolvency Service of Ireland exists to create breathing room and to help turn the tide. To present that truth as powerfully as possible, we teamed up with film-maker Martin Stirling (Anatomy of a Split Second, Don’t Look Back) and paper sculptor Ray Besserdin.
The difference that even an extra 5kph can make to the outcome of a car crash is profound. Yet in built-up areas drivers often drift past the speed limit without thinking. We worked with the brilliant singer-songwriter Cathy Davey to create a song and TVC that captures the risks of crossing that line, from carefree to careless.
In 2016 we picked up Ireland’s only International Gold Shark, for RSA. For the second year straight. Plus we added six more – for RSA, HSA, Guinness & Simon. And this year’s big catch – Irish Agency of the Year. Our friends in BBDO NY picked up International Agency of the Year, and BBDO picked up Network of the Year. Sharknado!
Books. Stationery. Art supplies. Specialist mags. Christmas cards in June. Is your imagination sparking and salivating yet? Eason’s is Ireland’s biggest bookseller and eclectic playground for the imagination. Radio is the theatre of the imagination. Go.
Early in 2016 we had an idea that we felt would powerfully express what the Make-A-Wish Foundation is all about: creating memories that live forever. Thank you to an appreciative client for getting behind it, and huge thanks to the many typically generous people from Red Rage, Screenscene, Avondale Studios and PHD for helping make this particular dream come true.
Part two in our “Teas of Real Character” series sees two real-life best mates take a pedal-powered trip of a lifetime from Cairo to Capetown. We shot everything that moved and cut content for every social platform known to millennial man, as well as for traditional Barry’s channels like TV and outdoor. Put the kettle on and enjoy.
Workplaces are a perfect storm for accidents. Lots of moving parts, on the one hand; a tendency for workers’ attention to drift, on the other. “Autopilot” is a term that crops up again and again when describing these dangers. We took that analogy to its dramatic extreme, and drafted in the most famous autopilot of them all. We went back to the model-maker who worked on the “Airplane” films and commissioned a series of new variants of the man himself. It’s a humorous way of landing a very serious point.
The D&AD Pencil is widely regarded as the most important creative industry award on earth. It’s certainly the hardest to win. That’s why we are deeply chuffed to be the only Pencil-winners in Ireland this year, continuing our best year yet awards-wise.
John Hammond was an American music producer of singular vision and tenacity, who pushed aside the prejudice that kept Harlem jazz and white New York apart in the early 1930s. He’s the perfect embodiment of what Guinness mean by "made of more” – as captured in this gorgeous new film created by us in collaboration with AMV BBDO.